A lot goes into the world of advertising, no single night is best representative of this than that of the Super Bowl. An incredible amount of preparation, money, and effort go into producing a thirty second spot for the big game. BMW is once again running an ad in the Super Bowl and it promises to be one of the most memorable. Starring Katie Couric and Bryant Gumbel, as confused by the new BMW i3 as they once were by the internet, the ad is quite hilarious and we can't wait to see it during the game.

As great as the ad is, the outtakes from the production process are perhaps even greater. Take a look at the video below to see the outtakes from the Super Bowl spot.

The video doesn't give away all of the content of the ad, so make sure to keep an eye out for it during the big game.

If you'd like to get ahead of the curve and learn more about the electric BMW vehicles, the i3 sedan or the i8 coupe, come and see us at Global Imports BMW 500 Interstate North Parkway, Atlanta, GA. We'll show you our selection of available models and make sure you have an easy time learning about and getting into the new BMW that is best for your future.