NEED A PRODUCT EXPERT?
INTRODUCING THE BMW GENIUS PROGRAM.
       
       
At Global Imports BMW, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.

Meet our BMW Geniuses to experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.
       

THE GLOBAL IMPORTS BMW GENIUS TEAM.
       
We will be happy to guide you through the exciting world of BMW products and features to make sure to find the right vehicle for your needs.
 
Turiya Lafoucade
BMW Genius

Email: Turiya.Lafoucade@atlantabmw.com
Wade Holliday
BMW Genius

Email: Wade.Holliday@atlantabmw.com
 
 

BMW Genius At The Dealership

At many BMW centers, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase.

 
 
 
 
    

BMW Genius App

The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.

 


BMW Genius Hotline

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Saturday, 9:00am-9:00pm (EST)
If you would prefer to send us an email, please contact bmwgenius@bmwusa.com

  

Ask a Genius or Request an Encore Appointment

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